How to Write a Killer WordPress Blog
Blogs are not everyone’s cup of tea but there is no escaping the fact that they can be highly effective marketing tools. With the ease that blogs can be set up these days with WordPress and other website platforms becoming easier to use, more and more people are turning to blogs. The problem is that not everybody is able to master the art of writing a successful blog.
So what makes a successful blog?
- Your website must be good
There are plenty of different elements that go into the blend. For a start, you need to have the right set up in terms of your website. You could write the most awesome blog in the world but if you post it on a blog page that looks like it has been around since the internet was first invented, not many people are going to want to stay and read your blog. First impressions really do count when it comes to web pages so don’t hamper your success with an unprofessional looking website. There are lots of options for modern websites and you can even get free web hosting services, so there really is no excuse.
- Get to know your audience
Blog success is all about getting the right audience to read your content. So if you are a business looking to attract new customers, you need to spend time understanding your audience. Do some research – find out what they are likely to want to read about. If you sell clothes, there is no point writing a blog about what you had for dinner or where you went at the weekend. Keep it relevant and useful for your audience and always ask yourself if your customers were to search for your product, would your blog content come up in the results.
- Use SEO techniques
So we just touched upon search engine results there but in order to really succeed with your blog, you need to start using SEO techniques. At the end of the day, if your audience cannot find your blog then there isn’t much point in spending time to create it. There are other ways to drive traffic to your website other than organically but you want people to find your business and your blog via the search engines as well. So find out as much as you can about Search Engine Optimisation and start using keywords and other current methods. You can read updates from Moz.com to help you to formulate a SEO strategy.
- Create amazing content
Last but certainly not least, make sure that your content is really good quality. As well as determining your search engine ranking, high quality content is what will persuade your visitors that they want to do business with you. So from getting a killer headline in place, to making sure that there are no grammatical errors, spend time in perfecting your content.
You also want to make your blog look engaging, so avoid big blocks of text and utilise formatting such as bullets and subheadings to break it up. Experiment with the use of high quality images and always remember you need permission to use any image that you publish.
Using clipart pictures or images with a watermark will make your blog look really unprofessional and could get you into trouble. If you are comfortable with creating videos then these are also an excellent way to engage your audience. Vlogs are fast becoming an important marketing channel, so this could be something that you could look into.